Shared history

The first digital, historical and participatory platform of Italian-speaking Switzerland. Individuals and institutions put their archives online and share them by themes to build, together, the collective memory of our region.

Launch campaign

A communication campaign that evokes memories, leveraging past events and lifestyles and inviting everyone to share their own memories on the web portal. A direct, intuitive slogan with a simple, appealing design. Social media allowed us to target audiences in great detail based on the images referenced. Themes ranged from cities and sport to nature and everyday life—telling Italian-speaking Switzerland.

TV spot

The themes of shared memory, rediscovering who we were, and the images from the past we keep in drawers were also the basis of the TV spot produced for the portal launch.

Social media

Facebook and Instagram were used to reach users through evocative videos and photos that invite people to share memories as images or videos. This resulted in successful registrations on the portal and document sharing. A monthly newsletter was also produced to retain users and communicate site updates.