Bistrôt is a magazine whose communication mission is to give space to people who have something to say. It’s a brand-journalism choice aimed at building a network with the reference community through information and dissemination.
The editorial formula mirrors what made bistrôt venues successful: fast, but substantial. That’s how every good newspaper should be—timely, able to read current affairs and catch trends, while focusing on content (not glossy frills), helping people understand, explain and connect: making facts, events, thoughts and ideas easy to digest—simple and quick.
Project
Bistrôt was born from the desire to communicate the group’s corporate identity, starting from its values: Create. Inhabit. Live.
It isn’t just an internal house organ: it’s a real magazine that addresses topics relevant to the group’s universe—from real estate to construction and engineering, all the way to hospitality and wine.
We chose to give voice to collaborators and specialists from different fields (engineering, architecture, wine, food), not necessarily directly linked to the group, to make even technical content simple and accessible. A “glocal” people-centred approach—from Mesolcina to Chile—also conveys Galli Group’s value of networking and building community.
Magazine
With quarterly frequency, the concept aims to offer an elegant, contemporary publication. Across 48 pages it uses a design focused on immediacy and easy reading, playing with variable fonts between opening lines and body text.
It communicates a product that is refined and researched, yet minimal and essential—keeping together two identities: the technical-productive one and the one open to the pleasures of living and inhabiting.
A format that enhances written content and images, but also audio: each article includes a Spotify code linking to a playlist created for the occasion and inspired by the article’s topic—reinforcing the idea of synergy (here, synesthetic) that underpins the Galli Group philosophy.
