The anniversary

In 2019 AMB celebrated 150 years of activity, marking the time since the inauguration of the first fountains of the city aqueduct in 1869. Over a century and a half, AMB expanded from water management to the production and distribution of electricity and to telecommunications networks and services (fibre optics, TV and mobile telephony).

“Born tomorrow, 150 years ago”

Alongside ongoing corporate updates and the graphic definition of advertising campaigns related to the Wambo telecommunications branch, we handled:

• creation of all communication materials for the jubilee year;

• a large part of creativity and design for the promotion of the events that shaped AMB’s 2019;

• institutional and digital content connected to jubilee activities.
  After defining the first draft of the 2019 agenda with the client and the implementation timeline, we produced and published the requested materials, online and offline.

Website

To tell the 150-year story in a simple way—through dynamic infographics and a rich archive of historical photos—we created a dedicated website on a dedicated domain. The site summarises the evolution of the company’s sectors over time, with a detailed timeline and images showing “how we were” through technological changes in public services in the Bellinzona area.

Hashtag monitoring

A recurring challenge was capturing the attention of a young audience not particularly interested in water/electricity topics. The opportunity came with “La Nuvola piovasca”, a distinctive art installation by Nephos. We created and monitored a hashtag to share on social media (#lamianuvola), which generated good engagement—also thanks to the installation’s uniqueness in Piazza del Sole in Bellinzona.

Digital communication

“Avant-garde, #ioho150anni, sustainable future, territory”: these were the keywords chosen for AMB’s positioning on social media. The mission of closeness to citizens and improving the offer has been pursued for a century and a half; projects launched in 2019 helped bring out AMB’s forward-looking character (e.g., FTTH fibre solutions) even within the tight territorial boundaries in which it operates.

Video

With a witty, empathic tone of voice aimed also at younger audiences, we produced #ioho150anni videos featuring AMB employees. They introduce themselves, explain their role, and share amusing anecdotes about life at AMB.

Promotion

The jubilee was used to reach a younger audience beyond the “usual” users and to promote services—strengthening reputation around the importance of a local company for service delivery. We created call-to-action campaigns for the events and campaigns aimed at generating new sales of services/products, especially linked to fibre optics and the Wambo offer.