FIT is the association of chemical and pharmaceutical industries in Canton Ticino. With 27 active members, it represents the majority of companies operating in the territory, with a workforce of 2,500 people and an approximate annual turnover of CHF 1.3 billion.
Rebranding
The project began with a light logo restyling and evolved into a full redesign of printed materials, with a focus on presenting the client at its best for international commitments.
The FIT brochure brings together, in a single project, all the competencies of the member companies. Its easy readability allows users to quickly identify the products/services they are interested in.
Life Sciences project
In collaboration with FIT member companies and the research centres involved in the video (IRB in Bellinzona and Cardiocentro/SIRM in Lugano), who provided part of the footage, the video shows the pharmaceutical value chain: from identifying the need for a cure, to research, production and commercialisation, up to the final therapy.
Events
We also handle project management for the CPHI Worldwide Europe event, hosted each year in one of Europe’s major trade-fair cities. It is the world’s largest event in its sector, hosting over 2,500 stands and more than 36,000 visitors from over 150 countries each year.
We coordinate preparatory and execution activities at multiple levels: from booth set-up (design, supplier search, execution control) to on-site marketing, event management, and contracting between companies of the “Piazza Ticino” group (FIT) and the trade-fair organiser. In every process we ensure quality standards aligned with our client’s name and its guests.
