Vision

Galli Group’s activities are shaped by seeing clients and collaborators as people — three-dimensional beings who live, create and inhabit their territory.
Galli Group therefore presents itself not as yet another brand, but as an agent of territorial promotion (social, cultural, economic).

Web site

The creation of the new websites focused on dynamism, simplification and easier management. We also aimed to improve browsing comfort on mobile: today smartphones generate over 50% of web connections.
We also designed an architecture and a design system applicable to all companies within the Galli Group. The goal was to maintain a shared corporate identity while enabling easy identification of each individual company.

Bistrôt Magazine

Bistrôt is a magazine that places at the centre of the company’s communication mission the opportunity to listen to people who have something to say. A brand-journalism choice aimed at building a network with the reference community through information and dissemination.
The editorial formula is the one that made bistrôt venues successful: fast, yet substantial. Because that’s how every good newspaper should be: timely, able to read current affairs and capture trends, while focusing on content — not too many glossy frills — but helping people understand, explain, connect: making the digestion of facts, events, thoughts and ideas easy, simple, rapid.

Content is King but distribution is queen

From a corporate communication standpoint, having many valuable in-depth contents available also simplifies planning editorial calendars on social channels.
After the print issue release, articles and interviews are repurposed as digital content published in the “Storie” section of the Bistrôt website. This keeps the site constantly updated, content-rich, and turns it into an attractor for potential conversion actions.
Social posts linking to the article increase brand awareness and reputation and help drive traffic to the site.

Digital marketing

The digital marketing strategy used Google Ads and social media sponsorships differentiated by business targets and objectives. In some cases, awareness was the priority; in others, we focused on CTA conversion.