Context

OTIA promotes the dignity of the profession, oversees its correct practice by members, protects both its own interests and those of its members, collaborates with public authorities, and ensures professional practice respects laws, ethics and the environment.

Rebranding

For the logo, typefaces were chosen to highlight the concepts of #rationality #geometry #space that characterise the professions protected by OTIA.
The new font choice also increased legibility on digital tools.
The simplicity and essential nature of the new logo expresses the idea of long-lasting, conscious knowledge—able to resist time and fashions, like well-designed buildings and machines.

Corporate design

A new set of corporate design tools was associated with the new brand, maintaining the ability to communicate the concepts of #rationality #geometry #space that define the professional vision of OTIA members.

Website

The website—whose design is inspired by the linearity and rationality at the core of the professions represented by OTIA—also allows online management of bureaucratic aspects related to registration in the professional register, offering a contemporary solution to the association’s needs.