Development and savings

Banca dello Stato del Cantone Ticino was founded in 1915 to promote the canton’s economic development and offer Ticino residents the opportunity to invest their savings safely and profitably. A mission tied to its public mandate, which also implies an ethical approach to communication based on clarity and simplicity of messages addressed to clients and the territory.

Not only design

For BancaStato we developed a set of internal and external communication tools designed to integrate with other communication products already created for the bank.
We applied a design based on visual and conceptual cleanliness to communicate the bank’s values and products in a direct, clear way—from brochures to prospectuses, up to roll-ups.

Gadgets and merchandising

Also for gadgets and merchandising—increasingly oriented toward sustainability—we chose an essential line-based design that highlights the logotype.