The anniversary

Lido Locarno challenged us to find a graphic line capable of communicating the tenth anniversary since the opening of the new Lido, while highlighting a renewed sense of novelty, continuous research and the packed event calendar planned for 2019.

New graphic elements

The first design action was introducing the graphic element “10” to be placed alongside the traditional logo.

The visual language was softened with circular and wavy shapes recalling water and movement, like concentric circles that form when something enters the water. The colour palette continued to play with shades of blue.

Every day with us

We needed something that fit into everyday life, not only special days: something that rewarded regular customers and encouraged occasional visitors. For this reason, the event corporate identity was renewed from event to event, from campaign to campaign, each time responding to the chosen target.