Tradition and innovation

Entering Ca’ Nostra means discovering great cuisine while taking the right time to savour it; enjoying a stunning panorama over Lake Maggiore in Canton Ticino; experiencing creativity in the kitchen and attention to raw ingredients.

Trying Ca’ Nostra means sharing the enthusiasm of doing things with heart, the warmth of tradition and the desire to innovate—in the kitchen and in the encounter between people.

Rebranding

To convey the new positioning without interfering with the brand’s historic image, we kept the original logo (the cauldron), making it more suited to today’s communication standards.

The main element (the symbol) can now live on its own, on any type of medium and communication tool, digital or not. The cauldron—symbol of traditional cooking but also linked to a fantastic world of mysterious, magical potions—reflects Ca’ Nostra’s menu. The serif logotype is now separated from the graphic mark, keeping the idea of “typicality” connected to the grotto imaginary.

Colours also play a key role: natural, genuine tones recalling earth and matter, conveying warmth and attachment to roots.

Website

The choice of an innovative yet genuine style was maintained in the website. Space was given to a minimal solution built around images of dishes, Ticino ingredients and a warm atmosphere, paired with a retro-flavoured font. The stories of suppliers and the menu’s typicality were enhanced.

Digital marketing

Management of organic social media posting, creation of monthly newsletters, and sponsorship of posts and offers (Social Ads).

Creation of original content based on Ca’ Nostra’s uniqueness, a balance point between tradition and innovation, between grotto and restaurant.

50x50

An exclusive club: 50 people at CHF 50 for a dinner. The 50x50 club then offered reserved and exclusive promotions via email marketing.