Public mandate

BancaStato, with its public mandate, supports hundreds of Ticino entities and institutions, backing sports, culture and volunteering, as well as many events — both prestigious and popular. How can you communicate this constant commitment in a likeable way?

Web series

We chose a web series — a format used by well-known brands — to turn messages into a story with characters people can identify with. The series “Al momento giusto” follows the fun adventures of a Ticino family whose problems get solved thanks to a recurring “deus ex machina”.

Contest

To promote the web series (6 episodes), written and produced by Pixel and more on concept and coordination by Visiva, we created an online contest tied to the series. To participate, users had to answer questions that required watching the episode published on the bank’s YouTube channel.
This led to thousands of views, particularly significant compared to the potential size of the Ticino audience.

Testimonial

Arriving “at the right moment” is Michael Casanova — former footballer, radio speaker and social influencer — who became BancaStato’s testimonial. His likeability represents the attentive, helpful way the bank supports events, associations and initiatives across Ticino.