Over the years, the external image of BancaStato branches had accumulated layers of applications, without a coherent, aligned and effective coordinated identity.
Design
We codified a single visual layout for all branches. The predominant red element was associated with the ATM area; the rest of the applications use a transparent background, keeping dimensions consistent across all branches.
LED panels
Integrating LED panels made it possible to highlight incisive messages that attract attention, replacing old posters that often felt out of context due to a lack of constant updates.
TV monitors
Installing monitors for customer communications — especially promotions and offers — was chosen to enable remote management and coordinated control from the branch.
