Context

CPHI is the reference point for pharmaceutical-industry events. Every year it organises global trade fairs where the sector’s key players meet. For this reason, FIT (Farma Industria Ticino) is always present with its own booth at CPHI WorldWide, the world’s largest pharmaceutical fair (in recent years hosted in Barcelona, Frankfurt and Milan). FIT also coordinates and facilitates the presence of its members.

Exhibition stand design

At a trade fair, the booth is crucial. The exhibition space needs a good location, but above all it must intrigue and impress visitors. Scenic impact must work together with user experience, balancing spaces dedicated to awareness with areas designed to build relationships and open business opportunities. Visiva develops the stand concept, the graphic and visual design elements, the experience storytelling and the selection of materials.
We also coordinate suppliers, so we can offer FIT a complete solution for its fair presence.

Support

Our support for trade-fair activity also extends to managing the presence of Ticino companies at CPHI organised by FIT. It’s a consultancy and support process that starts months before the event and continues with on-site presence during the fair, ensuring every detail is delivered and applied according to the planned strategy.