The brand
Wambo is AMB’s multimedia telecommunications offer: Internet, HD TV, fixed and mobile telephony. With the goal of equipping the territory with ever more advanced technological infrastructure, AMB continues to invest in building an FTTH (Fiber to the Home) network to guarantee customers access to cutting-edge fibre-based services.
Rebranding
The aim was to make the logotype immediately recognisable as part of the parent brand AMB, echoing its font and style—built on lines that form letters—just as AMB and Wambo’s lines and networks create new opportunities for meaning, development and connection.
Website
The website was upgraded to a dynamic model designed to optimise the user experience and allow users to configure a tailored offer directly online, instantly checking availability.
Social media
The focus was on increasing awareness among a younger target through editorial plans shaped by empathy, closeness and a fresh communication style.
Promotional campaigns
Recurring discount campaigns were supported through campaign concept creation, selection of photographic language and tone of voice, and graphic layouts for online and offline ads.
