Defend, protect, promote

For about 60 years, the Camera Ticinese dell’economia fondiaria has served Ticino’s land-economy sector with three main objectives:

• defending Ticino’s land assets;

• protecting real-estate property;

• promoting economic wellbeing by spreading land ownership.

Visit: catef.ch

Need

CATEF wanted to keep up with the times: updating its digital communication tools and adopting a more contemporary image.

Rebranding

A new logo was designed from the start: it had to mark change without making a sharp break with the past. The proposal combines the three characteristic aspects of CATEF’s activities:

• Home

• Consulting

• Contracts

Orange was replaced by deep blue—more representative of the sector and the seriousness needed for corporate identity.