Context
In a setting where exclusivity blends with athletic performance, Golf Club Gerre Losone represents one of Switzerland’s excellences in the world of golf. Nestled between the green mountains of the Locarno region and the blue of Lake Maggiore, the club addresses a cosmopolitan clientele looking not only for a technically impeccable course, but for a complete experience where sport, nature and premium services create a perfect combination.
The positioning aims to enhance the heritage of Swiss reliability and high quality standards, while also presenting golf as a contemporary sport—sensitive to trends and evolving lifestyles, and able to speak to a diverse audience.
Visual & communication identity
Our consultancy focused on defining a visual and communication identity aligned with the club’s international ambitions. We developed a key visual that blends the elegance of clean lines with the dynamism of athletic gesture, creating an immediately recognisable visual language. The tone of voice balances four key values:
Emotion: communicating the unique sensory experience of the course
Passion: conveying authentic love for golf tradition and culture
Competition: highlighting the technical excellence of the course and the events hosted
Facilities: showcasing the exclusivity of services, from the restaurant to the clubhouse
The message conveys a high-quality offer that also understands the needs and spirit of today’s golfer.
Visual production
We produced photo and video sessions capturing the essence of Golf Club Gerre Losone across different moments of the day. Each shot highlights the harmonious relationship between natural landscape and human intervention, emphasising the details that make the club experience unique: a well-kept environment, precision in maintenance, and the discreet elegance of service.
Digital strategy
The creation and management of PEDs (Digital Editorial Plans) followed a multichannel strategy calibrated to different touchpoints:
Social Media: differentiated content with recurring features that highlight the four key values, supported by bespoke imagery
WhatsApp: one-to-one communication with members, periodic updates and, when needed, immediate notices about maintenance, tee time availability and tournament results
Newsletter: useful service information, but also curiosities and in-depth content
Each channel maintains visual and tonal consistency while adapting to specific consumption needs, creating an integrated communication ecosystem that reflects the club’s excellence.
