The Project

For Residenza Soleil in Bellinzona, we developed a comprehensive communication project: brand identity, website, sales materials, and a targeted digital campaign on the web and social media. The goal was to clearly convey why this residence is ideal for families and active people: greenery, sunshine, and a sports center, just minutes from amenities, schools, and the historic center. A coherent ecosystem, designed to transform interest into qualified leads.

The concept

“Your new home, between sun and sport, just a stone’s throw from the city.” A story that blends lifestyle and functionality: nature, outdoor activities, services and schools within walking distance, with the possibility to personalise your home.

activities

Activities

We built a solid, recognisable brand identity, defining tone of voice and key messages centred on comfort, active living and proximity to services, together with bright, clean and contemporary visual guidelines that avoid the usual real-estate greyness.
The website was designed with a clear, immediate content architecture, meant to answer key questions right away and to highlight sustainability and the reliability of the developer Casada — a historic name in the industry, not a newcomer.
To support sales, we developed materials consistent with the website, including assets and templates for presentations, fact sheets and digital content, paired with copy focused on concrete benefits and real buyer objections (space, proximity to schools, hospital and train station, and overall quality of life).
Finally, we launched a targeted digital campaign on web and social, with creatives and messages tailored to families, active people and those looking for walkable services, supported by landing pages and tracking systems designed to build an effective, measurable conversion funnel — not a vague hope.