Internationally, OSI has established itself as a leading European orchestra. Since the 1930s, the Orchestra—taking its current name in 1991—has contributed decisively to the musical development of the territory.

Rebranding

We updated the OSI brand mark by considering its historic value: we kept the distinctive elements that identified the brand, while working on proportions and applications to make it more visible and more usable—also on digital media.

Storytelling

Storytelling can be defined as the science and art of communicating by telling stories. In marketing—where we speak of corporate storytelling—it means using the extraordinary power of stories to connect directly with consumers’ emotions, increasing brand popularity and driving sales.

Season programme

OSI’s seasonal programme is presented in a book with a modern design. Like in a tale, as you turn the pages you discover the artists through aphorisms, quotes and thoughts; each concert becomes a story.